the_flash

Discussing the topic of Flash Business Websites relevancy, first we have to get to know what Flash is and what is it good for, in general. Flash is a multimedia platform, widely applied to create vector graphic animation programs with graphic illustrations. The majority of website designers prefer this technology to others because it opens a broad range of opportunities to show off their skills and talents, developing unique and creative product.

So, what are the best Flash sites? Artists’ websites are the first candidates in a Flash queue. About 60% of music websites are made with the help of Flash technology. First of all, it delivers a special atmosphere on a site, secondly, it is one of the best ways to integrate music into a site. Can you feel the beat?

The other website categories, that welcome Flash, are Flash sale sites, movie and TV websites and Flash games sites. One more serious category that collected a large number of pros and cons among web users is Flash Business Websites. The main requirements for business purpose website are:
– good navigation
– clean design
– responsiveness
– high functionality

There is no definite opinion whether Flash meets all these requests or not, but as they say – you’ll never know until you try! We will just give you the clues of advantages and disadvantages of this technology, and you have to decide for yourself.

FLASH Benefits

Quick development process is a backbone of Flash. Of course, it is not as easy as pie but once you know how to deal with it, most of the tasks will get clearer and easier.
Flash is generous for different multimedia effects. It is eye-catching and helps to keep the visitors on the site longer. Simple, small animations can make any site more interactive and professional looking. Flash web sites can successfully present the whole company or product range in just a few seconds, something which is at times impossible with static images and text.

Flash is supported on almost all operation systems and web browsers and runs through the same plugin. That is why you don’t have to worry that a minor bug in some browser is going to make a mess in your design.
Moreover, you can build attractive interactive menus with a help of Flash intro. Wisely-created menu system can serve as a good navigation guide for visitors.

FLASH Limitations

Unfortunately, Flash has its downsides, too. The most hated part of it is that it won’t be seen by search engines. It is obvious that it reads and indexes all the text in your document, but you don’t have the same search engine optimization techniques that are available with a plain HTML. Many of the search engine spiders will skip over Flash web sites, making it highly difficult to rank for any of your keywords and harder for your potential visitors to dig you up.
Most of the Flash sites require to install a special plugin. That means that the user will have to spend time on installing/updating the right plugin. Alas, according to statistics, greater part of the users just avoid Flash-based sites and go to other ones.

It takes a while to load Flash site. However, some web services allow to skip Flash intro. In the worse case, the site is useless until it has finished loading, and your visitors won’t have any other choice but to wait or simply leave.
About 85% of mobile devices don’t display Flash. With increasing number of people using smartphones and tablets instead of laptops and computers, Flash websites will pull up the rear. The Internet is dynamically entering the mobile age. This is a market that cannot be ignored.

*****

There are many lovers and haters of Flash technology these days. Before you start building your future Business web project, try to decide for yourself what you want to achieve. If we are talking about serious sites that have to deliver specific information, make the information most prominent, in this case, the design has only secondary meaning. Services that provide rich content do not need to stand out.

Fell free to share your opinion about the topic. Would you use Flash for your business site or rather go for something more practical? Drop us a line ;)

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